The sixth sense of entrepreneurs that allows them to see opportunities that others miss, is called entrepreneurial alertness which is defined as the ability to notice things without engaging in deliberate search. Alertness is largely a learned skill, and people who have more knowledge of an area tend to be more alert to opportunities in that area than others.
According to Tang, Louis & Kacmar (2012), “entrepreneurial alertness is used to develop sense by accumulating, transforming and selecting information from the environment so that it can be utilized for opportunity identification.”
As per Langowitz and Minniti (2007), “entrepreneurial alertness could guide the students to for developing a clear image of entrepreneurship and evaluate their values and motives to engage in business and their attitude toward entrepreneurship.” The higher the level of this alertness, the higher will be the likelihood that students can develop an attitude for pursuing entrepreneurship. It reflects a direct, positive, and important connection between persons having high alertness and an increase in the likelihood of starting new businesses or firms.
Use of the term in Sentences:
- A person’s entrepreneurial alertness increases entrepreneurial intention and motivates her/him for starting her/his own business.