Evaluation is the stage of the creative process during which an idea is subjected to security and analyzed for its viability. Many entrepreneurs mistakenly skip this step and try to implement an idea before they’ve made sure it is viable. Evaluation is a particularly challenging stage of the creative process because it requires entrepreneur to take a candid look at the viability of an idea.
Evaluation— in intelligence usage, appraisal of an item of information in terms of credibility, reliability, pertinence, and accuracy.