Fictitious business name permit is a permit that’s required for businesses that plan to use a fictitious name, which is any name other than the business owner’s name (also called dba or doing business as). It is important to have a fictitious business name permit if execute any contracts, sign any agreement, or pay bills or accept payments under the business’s name. Selecting a name for a business and obtaining a fictitious business name permit if needed is an important task , not only to comply with the law but because a business’s name is a critical part of its branding strategy.
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