Frequency is the number of times people are exposed to an advertising message, an advertising campaign, or a specific media vehicle. Also, the period of issuance of a publication.

Either the number of cycles per second of a light or sound wave, or the number of times something occurs in a study is called frequency.

Webster Dictionary Meaning

1. Frequency
- The condition of returning frequently; occurrence often repeated; common occurence; as, the frequency of crimes; the frequency of miracles.
- A crowd; a throng.
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