Insight is the flash of recognition – when the solution to a problem is seen or an idea is born. It is sometimes called the “cureka” experience. In a business context, this is the moment an entrepreneur recognizes an opportunity. Sometimes this experience pushes the process forward, and sometimes it prompts an individual to return to the preparation stage. For example, an entrepreneur may recognize the potential for n opportunity but many feel that more knowledge and thought is required before pursuing it.
Definition