The-definition.com

Definition

Interactive point of sale terminals

Interactive point of sale terminals refers to located on a retailer’s counter, and used to capture data and present targeted communication.

Share it:  Cite

More from this Section

  • Marketing orientation
    Marketing orientation is an emphasis on identifying the needs and wants of specific consumer ...
  • Internal branding
    Internal branding consists of activities and processes that help inform and inspire employees ...
  • Viral marketing
    Viral marketing is a fairly new marketing technique that facilities and encourages people ...
  • Truck wholesalers
    Truck wholesalers or truck jobbers are those wholesalers who perform primarily a selling ...
  • Market follower
    Market follower refers to a runner-up firm that wants to hold its share in an industry ...