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Polycentric

Polycentric refers to a conscious belief that only host-country managers can ever really understand the culture and behavior of the host-country market; therefore, the foreign subsidiary should be managed by local people.

A polycentric oriented firm would staff its foreign subsidiaries with host-country nationals, and its home office with parent-country nationals. This may reduce the local cultural misunderstandings that might occur if it used expatriate managers.

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