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Definition

Presentation

Presentation is a step of selling process where a salesperson tells the “value story” to the buyer, showing how the company’s offer solves the customer’s problems.

During the presentation step of the selling process, the salesperson tells the “value story” to the buyer, showing how the company’s offer solves the customer’s problems. The customer-solution approach fits better with today’s relationship marketing focus than does a hard sell or glad-handing approach. “Stop selling and start helping.” Advertise one sales consultant. “Your goal should be to sell your customers exactly what will benefit them most.


Presentation is the act of presenting a Bill of Exchange for acceptance and payment.


Presentation is the fourth step in the selling process in which the salesperson shows how the prospect can benefit by owning the product.

Webster Dictionary Meaning

1. Presentation
- The act of presenting, or the state of being presented; a setting forth; an offering; bestowal.
- exhibition; representation; display; appearance; semblance; show.
- That which is presented or given; a present; a gift, as, the picture was a presentation.
- The act of offering a clergyman to the bishop or ordinary for institution in a benefice; the right of presenting a clergyman.
- The particular position of the child during labor relatively to the passage though which it is to be brought forth; -- specifically designated by the part which first appears at the mouth of the uterus; as, a breech presentation.
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