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Definition

Product Life Cycle

Product Life Cycle is a conceptual model of the stages through which products or lines of businesses pass. Includes development, growth, maturity, and decline. Each stage presents its own threats and opportunities.


Product life cycle is the four basic stages— introduction, growth, maturity, and decline— through which a successful product progresses.


Product life cycle is a model that describes the stages that a product or a product category passes through from its production to its removal from the market.


Product life cycle is the succession of phases including the introduction, growth, maturity, and decline of a product in its market.


The theoretical life of a product, consisting of four stages; introduction, growth, maturity, and decline.

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