Reach is the number of different homes/people exposed at least once to an impression across a stated period of time. Also called the cumulative or unduplicated audience.

Webster Dictionary Meaning

1. Reach
- An effort to vomit.
- The act of stretching or extending; extension; power of reaching or touching with the person, or a limb, or something held or thrown; as, the fruit is beyond my reach; to be within reach of cannon shot.
- The power of stretching out or extending action, influence, or the like; power of attainment or management; extent of force or capacity.
- Extent; stretch; expanse; hence, application; influence; result; scope.
- An extended portion of land or water; a stretch; a straight portion of a stream or river, as from one turn to another; a level stretch, as between locks in a canal; an arm of the sea extending up into the land.
- An artifice to obtain an advantage.
- The pole or rod which connects the hind axle with the forward bolster of a wagon.
2. Reach
- To retch.
- To stretch out the hand.
- To strain after something; to make efforts.
- To extend in dimension, time, amount, action, influence, etc., so as to touch, attain to, or be equal to, something.
- To sail on the wind, as from one point of tacking to another, or with the wind nearly abeam.
3. Reach
- To extend; to stretch; to thrust out; to put forth, as a limb, a member, something held, or the like.
- Hence, to deliver by stretching out a member, especially the hand; to give with the hand; to pass to another; to hand over; as, to reach one a book.
- To attain or obtain by stretching forth the hand; to extend some part of the body, or something held by one, so as to touch, strike, grasp, or the like; as, to reach an object with the hand, or with a spear.
- To strike, hit, or touch with a missile; as, to reach an object with an arrow, a bullet, or a shell.
- Hence, to extend an action, effort, or influence to; to penetrate to; to pierce, or cut, as far as.
- To extend to; to stretch out as far as; to touch by virtue of extent; as, his land reaches the river.
- To arrive at; to come to; to get as far as.
- To arrive at by effort of any kind; to attain to; to gain; to be advanced to.
- To understand; to comprehend.
- To overreach; to deceive.
Share it:  Cite

More from this Section

  • Specialty goods
    Specialty goods are goods with unique characteristics or brand identification for which ...
  • Circulation
    Circulation means in print media, the number of copies sold or distributed by a publication. ...
  • Experimental research
    Gather primary data by selecting matched groups of subjects, giving them different treatments, ...
  • Open buying on the internet
    Open buying on the internet - This electronic data interchange supports the sharing of ...
  • Channel conflict
    Channel conflict refers to a disagreement among marketing channel members on goals, roles, ...