The-definition.com

Definition

Strategic e-marketing

Strategic e-marketing is the design of marketing strategy that capitalizes on the organization’s electronic or information technology capabilities to reach specified objectives.

Share it:  Cite

More from this Section

  • Expectancy-value method
    Expectancy-value method— consumers evaluate products and services by combining their ...
  • Syndication
    Syndication in broadcasting, a program carrying on selected stations that may or may not ...
  • Techno graphics
    Techno graphics is the segments of online shoppers as identified by Forrester Research. ...
  • Selling process
    Selling process refers to the steps that salespeople follow when selling, which include ...
  • Trade promotion
    Trade promotion refers to sales promotion tools used to persuade resellers to carry a ...