The-definition.com

Definition

Strategic e-marketing

Strategic e-marketing is the design of marketing strategy that capitalizes on the organization’s electronic or information technology capabilities to reach specified objectives.

Share it:  Cite

More from this Section

  • Portfolio analysis
    Portfolio analysis is the process by which management evaluates the products and businesses ...
  • Brand knowledge
    Brand knowledge refers to all the thoughts, feelings, images, experiences, beliefs, and ...
  • Ethical code
    Ethical code is the developed by trade associations, commercial standards groups, and ...
  • Customer value-based pricing
    Customer value-based pricing uses buyers’ perceptions of value, not the seller’s cost, ...
  • Commercial online database
    Commercial online database is the collection of information available from online commercial ...