The-definition.com

Definition

Strategic brand management

Strategic brand management refers to the design and implementation of marketing activities and programs to build, measure, and manage brands to maximize their value.


Strategic Brand Management is a long-term and integrative approach that the company adopts in creating, developing and managing its brand. This process adds value to the company’s products and services by creating a unique identity in the marketplace.

Share it:  Cite

More from this Section

  • Commercialization
    ...
  • Brand knowledge
    Brand knowledge refers to all the thoughts, feelings, images, experiences, beliefs, and ...
  • Off-price retailer
    Off-price retailer refers to a store that sells merchandise bought at less-than-regular ...
  • Jurisdiction
    Jurisdiction is the legal term that describes the ability of a court or other authority ...
  • Shopping products
    Shopping products are less frequently purchased consumer products and services that customers ...