To have a successful business, need customers. And to have customers, need a plan for marketing products or services to them.The marketing plan focuses on how the business will market and sell its product or services. The marketing plan specifies the nature of the product or service (for instance its variety, quality, design, and features). It also shows the approaches the company plans to take with respect to pricing and promoting the product or service, and getting it sold and delivered to the customers.
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