A trademark is any word, name, symbol, or device used to identify the source or origin of products or services and to distinguish those products or services from others. All businesses want to be recognized by their potential clientele and use their names, logos, and other distinguishing features to enhance their visibility. Trademarks also provide consumers with useful information. For example, consumers know what to expect when they see an Abercrombie & Fitch store in a mall. 

Trademark is the brand a legal protection that has been given.

Trademark is a brand name, brand mark, or trade character that has legal protection.

A name or symbol registered with the U.S. Patent and the owner exclusive right5s to its use for 20 years; such rights are renewable.

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