Definition Definition


Value refers to worth, importance, or utility.

Value- the sum of the tangible and intangible benefits and costs. Value, a central marketing concept, is primarily a combination of quality, service, and price (qsp), called the “customer value triad.” Value perceptions increase with quality and service but decrease with price.

Share it: CITE

Related Definitions

  • Value-based pricing
    Value-based pricing is a pricing method in which the list...
  • Value Chain
    The series of internal departments that carry out value-creating activities...