Definition

Concurrent control

Concurrent control, as its name implies, takes place while a work activity is in progress. For instance, Nicholas Fox is director of business product management at Google. He and his team keep a watchful eye on one of Google’s most profitable businesses-online ads. They watch “the number of searches and clicks, the rate at which users click on ads, the revenue this generates-everything is tracked hour by hour, compared with the data from a week earlier and charted.

Share it:  Cite

More from this Section

  • Heuristics
    Heuristics is a rules of thumb that managers use to simplify decision making. ...
  • Informational roles
    The informational roles involve collecting, receiving, and disseminating information. ...
  • Stakeholder activism
    Demands placed on the global firm by the foreign environments in which it operates principally ...
  • Market growth rate
    ...
  • Body language
    Body language means gestures, facial configurations, and other body movements that convey ...