Definition

Concurrent control

Concurrent control, as its name implies, takes place while a work activity is in progress. For instance, Nicholas Fox is director of business product management at Google. He and his team keep a watchful eye on one of Google’s most profitable businesses-online ads. They watch “the number of searches and clicks, the rate at which users click on ads, the revenue this generates-everything is tracked hour by hour, compared with the data from a week earlier and charted.

Share it:  Cite

More from this Section

  • Social Audit
    Social audit is An attempt to measure a company actual social performance against its ...
  • Universality of management
    Universality of management is the concept that all managers do the same job regardless ...
  • Three-needs theory
    McClelland’s motivation three-needs theory, which says that three acquired (not innate) ...
  • Business performance management
    IT software that provides key performance indicators to help managers monitor efficiency ...
  • Industrial revolution
    Industrial revolution refers a period during the late eighteenth century when machine ...