Discretionary responsibilities

The 4th social commitment is Discretionary responsibilities for strategic managers.


Discretionary responsibilities are those that are voluntarily assumed by a business organization. They include public relations activities, good citizenship, and full corporate social responsibility. Through public relations activities, managers attempt to enhance the image of their companies, products, and services by supporting worthy causes. This form of discretionary responsibility has a self-serving dimension.

Discretionary responsibilities: Responsibilities voluntarily assumed by a business, such as public relations, good citizenship, and full corporate responsibility.

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