Marketing managers who determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profit or share of the market while ensuring the firm’s customers are satisfied. Oversee the product development or monitor trends that indicate the need for new products and services. A marketing manager also supervises and helps create the various advertising or merchandising sales campaigns the business uses to sell itself and its products.
More from this Section
Waiver is a document signed by either an employee or prospective employee in which he or she renounces certain specified rights or considerations.
- Midcareer crisis substage
Period between ages the mid-30s and mid-40s, the person may enter the midcareer crisis substage. During this period, people often make a major reassessment of their...
- Work redesign
Work redesign is a medium-term strategy in which organizations focus on work processes and assess whether specific functions, products, and/or services...
- Employee Stock Ownership Plans (ESOPs)
Employee stock ownership plans (ESOPs) are company-wide plans in which the employer contributes shares of its own stock (or cash to be used to purchase such stock)....
- Human resource management system
Human resource management system is a software application combining various human resource functions, such as benefits, payroll, recruiting, training, etc., into one package.
- Functional team
Functional team is a group of employees who are responsible for a particular function within the organization.
- Executive compensation
Executive compensation packages specifically designed for executive-level employees that include items such as base salary, bonuses, perquisites and other personal benefits,