The
Definition Of

Marketing Managers

Marketing managers who determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profit or share of the market while ensuring the firm’s customers are satisfied. Oversee the product development or monitor trends that indicate the need for new products and services. A marketing manager also supervises and helps create the various advertising or merchandising sales campaigns the business uses to sell itself and its products.

Share it:

More from this Section

  • Promotions & Transfers
    Promotion refers to an employee’s upward advancement in the hierarchy of an organization and usually involves increased responsibilities and compensation.
  • Sabbatical
    Sabbatical is a voluntary arrangement whereby an employer allows an employee paid or unpaid leave for a specified duration of time in order for the employee
  • Median wage
    Median wage is the margin between the highest paid 50 percent and the lowest paid 50 percent of workers in a specific position or occupation.
  • Industrial psychology
    Industrial psychology can be defined as applied psychology concerned with the study of human behavior in the workplace and how to efficiently manage
  • Horizontal organization
    Horizontal organization is a flat organizational structure that consists of fewer hierarchal levels. Such organizational structures often rely on the use of cross-functional teams.
  • Factor comparison
    Factor comparison is a job comparison process involving ranking each individual job by certain selected compensable factors to establish appropriate values to be used in determining pay rates.
  • Unemployment Insurance
    Unemployment insurance or compensation law which provides benefits if a person is unable to work through no fault of his or her own.