The
Definition Of

Marketing Managers

Marketing managers who determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profit or share of the market while ensuring the firm’s customers are satisfied. Oversee the product development or monitor trends that indicate the need for new products and services. A marketing manager also supervises and helps create the various advertising or merchandising sales campaigns the business uses to sell itself and its products.

Share it:  Cite

More from this Section

  • Career center
    Career center is an office set up within an organization to be used for the purpose of providing outplacement counseling and job placement services to displaced workers.
  • Position Analysis Questionnaire (PAQ)
    The position analysis questionnaire (PAQ) is probably the most popular quantitative job analysis tool which a questionnaire used to collect quantifiable data ...
  • Psychological contract
    Psychological contract is an important part of the employment relationship which is an unwritten commitment between employers and their employees...
  • Organizationwide Incentive Plans
    Organizationwide incentive plans are plans in which all or most employees can participate, and which generally tie the reward to some ...
  • Key employee
    Key employee can be defined as under FMLA statutes, a key employee is defined as a salaried employee who is among the highest-paid 10% of all workers employed
  • Labor productivity
    Labor productivity is the correlation between a given output and the percentage of labor time used to produce the output.
  • Valence
    Valence, which represents the perceived value the person attaches to the reward.