Definition

Marketing Managers

Marketing managers who determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profit or share of the market while ensuring the firm’s customers are satisfied. Oversee the product development or monitor trends that indicate the need for new products and services. A marketing manager also supervises and helps create the various advertising or merchandising sales campaigns the business uses to sell itself and its products.

Share it:  Cite

More from this Section

  • Video-Based Simulation
    Video-Based Simulation is a situation test in which examinees respond to a video simulations ...
  • Construct validity
    Construct validity is the extent to which a test or other assessment instrument measures ...
  • Disability management
    Disability management is the process of coordinating efforts between employees, management, ...
  • Internship
    Internship is a partnership between an organization and an educational institution, whereby ...
  • Apprenticeship
    Apprenticeship is a system used to train a person in a recognized trade or craft in accordance ...