Trade promotion refers to sales promotion tools used to persuade resellers to carry a brand, give it shelf space, promote it in advertising, and push it to consumers. Shelf space is so scarce these days that manufacturers often have to offer price-offs, allowances, buy-back guarantees, or free goods to retailers and wholesalers to get products on the shelf and, once there, to keep them on it.
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- Trade promotion
Trade promotion refers to sales promotion tools used to persuade resellers to carry a brand, give it shelf space, promote it in advertising, and push it to consumers.
- Competitive-parity method
Competitive-parity method is a method that refers to set their promotion budgets to match competitors’ outlays. They monitor competitors’ advertising or get industry promotion...
Follow-up is a step of selling process where a salesperson follows up after the sale to ensure customer satisfaction and repeat business.
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Target costing— pricing that starts with an ideal selling price based on customer considerations and then target costs that will ensure that the price met.
- Integrated marketing communications (IMC)
Integrated marketing communications (IMC) is a concept that carefully integrating and coordinating the company’s many communications channels to deliver a clear
- Selling process
Selling process refers to the steps that salespeople follow when selling, which include prospecting and qualifying, presentation and demonstration...
- Consumer-to-consumer (C-to-C) online marketing
Consumer-to-consumer (C-to-C) online marketing refers to online exchanges of goods and information between final consumers.