Trade promotion refers to sales promotion tools used to persuade resellers to carry a brand, give it shelf space, promote it in advertising, and push it to consumers. Shelf space is so scarce these days that manufacturers often have to offer price-offs, allowances, buy-back guarantees, or free goods to retailers and wholesalers to get products on the shelf and, once there, to keep them on it.
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Co-branding occurs when two established brand names of different companies are used on the same product. Co-branding offers many advantages.
- Telephone marketing
Telephone marketing involves using the telephone to sell directly to consumers and business customers.
- Basing-point pricing
Basing-point pricing is a geographical pricing strategy in which the seller designates some city as a basing point and charges all customers...
- Idea generation
The systematic search for new product ideas is called Idea generation. A company typically generates hundreds of ideas, even thousands, to find a few good ones.
- Benefit segmentation
Benefit segmentation is a powerful form of segmentation refers to dividing the market into segments according to the different benefits that they seek from a product.
Preapproach means a salesperson learns as much as possible about a prospective customer before making a sales call.
- Integrated logistics management
Integrated logistics management refers to the logistic concept that emphasizes teamwork- both inside the company and all the marketing channel organizations...