The-definition.com

Definition

Consumer sales promotion

Consumer sales promotion means activities-including coupons, rebates, samples, gifts, premiums, trading stamps, contests, and sweepstakes-directed at consumers to encourage them to buy certain brands or shop at a particular store.

Share it:  Cite

More from this Section

  • demand side method
    The demand side method is a method that identifies the effect sponsorship has on consumers’ ...
  • Market opportunity analysis (MOA)
    Market opportunity analysis (MOA) is the system, used to determine the attractiveness ...
  • Brand line
    Brand line consists of all products, as well as line extension— (the parent brand covers ...
  • Personal selling
    Personal selling refers to personal presentation by the firm’s sales force for the purpose ...
  • Marketing channel
    Marketing channel (or distribution channel) is a set of interdependent organizations that ...