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Mass merchandising Mass merchandising is a plan for insuring individual members of a group, such as employees of firms or members of labor unions, under a single program of insurance at reduced premiums. Property and
Somatising Somatising is a term sometimes used in psychotherapy to describe the appearance of physical symptoms as a result of psychological stress as in psychosomatic illness.
Actualising tendency Actualizing tendency sometimes employed by humanistic psychologists in referring to the basic motivation of people to support and develop the self.
Interactive advertising Interactive advertising is the includes all forms of online, wireless, and interactive television advertising, including banners, sponsorship,
Keyword advertising Keyword advertising is the presents banner ads or links on a search query return page based on the keywords the user enters at a search engine.
E-mail advertising E-mail advertising is the least expensive type of online advertising, e-mail ads are generally just a few sentences of text embedded in another firm’s e-mail content.
Direct-response advertising Direct-response advertising is the seeks to create action such as inquiry or purchase from consumers as a result of seeing the ad.
Brand advertising Brand Advertising means a type of advertising that creates a distinctly favorable brand image that customers associate with a product...
Cooperative advertising programs Cooperative advertising programs are programs in which the manufacturer agrees to pay part of the advertising costs for the product.
Place advertising Place Advertising (also out-of-home advertising) is a broad category including many creative and unexpected forms to grab consumers’ attention.
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