Market segmentation approach Market segmentation approach is the division of the total market into segments, with a marketing mix directed to one of the segments.
Cascade approach Cascade approach is a procedure for setting objectives in which the objectives are set from the top level of management down.
Prior-approval law Prior-approval law is a law for regulating insurance rates under which the rates must be filed and approved by the state insurance department before they can be used.
Modified prior-approval law Modified prior-approval law is a state rating law where rate changes are based solely on loss experience; the rates must be fi led with the state insurance department and can be used immediately. However, if
Needs approach Needs approach is a method for estimating amount of life insurance appropriate for a family by analyzing various family needs that must be met if the family head should die and converting them into specific
Difference the top-down and bottom-up approaches The top-down valuation process begins by examining the influences of the general economy on all firms and the security markets. The next step is to ...
Capital retention approach Capital retention approach is a method used to estimate the amount of life insurance to own. Under this method, the insurance proceeds
Inappropriate affect Inappropriate affect is an emotional response that is grossly out of touch with the needs of the situation, e.g. laughing at a tragic event. Often regarded as a symptom of psychosis.
Approach-approach conflict Approach-approach conflict caused by having to choose between two desirable objects or goals.
Definition