The-definition.com

Definition

Market segmentation approach

Market segmentation approach is the division of the total market into segments, with a marketing mix directed to one of the segments.

Share it:  Cite

More from this Section

  • Primary and Secondary data
    Secondary data consist of information that already exists somewhere, having been collected ...
  • Hit
    Hit means Web-speak for any request for data from a Web page or file. Often used to compare ...
  • Direct-mail marketing
    Direct-mail marketing is a process of direct marketing by sending an offer, announcement, ...
  • Product position
    Product’s position is the way the product is defined by consumers on important attributes- ...
  • Sense-of-mission marketing
    Sense-of-mission marketing refers to a principle of sustainable marketing that holds a ...