Market segmentation approach
Market segmentation approach is the division of the total market into segments, with a marketing mix directed to one of the segments.
Category: Marketing & Public Relations
Previous: ← In-Home Selling
Next: Market value →
More from this Section
- Supplier development
Supplier development defines systematic development of networks of supplier-partners to ... - The Political-Legal Environment
The political and legal environment consists of laws, government agencies, and pressure ... - Marketer
A marketer is someone who seeks a response- attention, a purchase, a vote, a donation- ... - Captive product pricing
Captive product pricing— setting a price for products that must be used along with a ... - Commercialization
...