semantic differential A technique developed by the American psychologist Charles Osgood for assessing the way in which the same words or ideas are understood by different people
Differentiated targeting Differentiated targeting also called multi segment targeting, exists when a firm carefully selects two or more segments and designs
Ingroup Differentiation Ingroup Differentiation is the tendency to perceive members of our own group as much more different from one another (more heterogeneous)
Service differentiation Service differentiation is the creating perceptions in the minds of a bank’s customers that its services are of better quality, are more
Social differentiation Social differentiation is the process through which different statuses develop within a group or a society.
Differential association Differential association is the theory of deviance that holds that violation of rules results from exposure to attitudes favorable to criminal acts.
Wage differential Wage differential can be defined as differences in wage rates for similar jobs occurring either due to the location of company, hours of work, working conditions,
Shift differential Shift differential can be defined as additional compensation, usually expressed as cents per hour, paid as an incentive for employees to accept working a less-then-desirable work shift (i.e., 2 nd or 3 rd shift).
Geographical differential Geographical differential is the variance in pay established for same or comparable jobs based on variations in labor and costs of living among other geographic regions.
Product Differentiation Product Differentiation is development of a variety of product configurations to appeal to a variety of consumer tastes.
Definition
[ n.]