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Definition

Product Differentiation

Product Differentiation is development of a variety of product configurations to appeal to a variety of consumer tastes.


Product differentiation marketers attempt to have their product perceived by the consumer as different from other similar products.


Product differentiation refers marketers attempt to have their product perceived by the consumer as different from other similar products.


The use of advertising, packaging or other product characteristics to distinguish and establish the superiority of a product.

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