Ethnocentrism Ethnocentrism is the tendency to assume that one’s own culture and way of life represent the norm or are superior to all others.
Ethnocentric attitude An ethnocentric attitude is the parochialistic belief that the best work approaches and practices are those of the home country (the country
Ethnocentric Ethnocentric refers to the notion that home-country attitudes, management style, knowledge, evaluation criteria, and managers are superior to anything...
Ethnocentric Orientation The values and priorities of the parent organization guide the strategic decision making of all its international operations