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Related Definitions
Innovators Innovators is the first 2.5% of consumers to purchase a product. They tend to be risk takers, eager to try new products and with higher
Discontinuous innovations Discontinuous innovations is the new-to-the-world products never seen before, such as were music CDs and the television at their introductions.
Diffusion of innovations Diffusion of innovations is the process by which new products are spread to members of the target market over time.
Innovation diffusion process Innovation diffusion process is the spread of new idea from its source of invention or creation to its ultimate users or adopters.
Fundamental innovation Fundamental innovation is an idea, invention, or discovery that is truly revolutionary in nature such that it stimulates many other innovations or
Innovative marketing Innovative marketing refers to a principle of sustainable marketing that requires a company continuously seek real product and marketing improvements.
Business Model Innovation Business model innovation refers to a business model that revolutionizes how a product is produced, sold, or supported after the sale.
Disruptive innovation A term to characterize breakthrough innovation popularized by Harvard professor Clayton Christensen; usually shakes up or revolutionizes industries with which they are associated even though they often come from totally different origins or industry settings than the industry they “disrupt”.
Breakthrough innovation An innovation in a product, process, technology, or the cost associated with it that represents a quantum leap forward in one or more of these ways.
Incremental innovation Simple changes or adjustments in existing products, services, or processes.