The-definition.com

Definition

Breakthrough innovation

Definition (1):

Innovation in a product, technology, process, or the cost related to it representing a quantum leap forward in one or more of these ways.

Definition (2):

According to Wind and Mahajan (1997), “Innovations that are unique or state-of-the-art technological advances in a product category that significantly alter the consumption patterns of a market.” Breakthrough innovation is often called disruptive, discontinuous, and radical innovation. But some authors have defined this innovation in another way. They have recognized that both disruptive and radical are different forms of breakthrough innovation.

Definition (3):

Breakthrough innovation refers to innovation from inside a business organization pushing something to the next level. This innovation opens the organization to new changes or markets how customers interact with the industry or the market. Basically, this type of innovation changes or alters the dynamics of a given market or industry.

Zipcar represents a good example of this innovation. Basically, Zipcar functions like another car rental company. People book a car for a specific amount of time and return it after they are done. The breakthrough is removing the concept of centralized rental location and placing locations in high-traffic areas, neighborhoods, renting cars via websites and apps, across counters, and in-person.

Share it:  Cite

More from this Section

  • Communities of practice
    Communities of practice refers groups of people who share a concern, a set of problems, ...
  • Volume business
    Volume business are those that have few sources of advantage, but the size is large typically ...
  • Therbligs
    Gilbreths also devised a classification scheme to label 17 basic hand motions (such as ...
  • Organizational performance
    Organizational performance- the accumulated results of all the work activities in the ...
  • Divestiture Strategy
    A grand strategy that involves the sale of a firm or a major unit of a firm as a going ...