Segmentation base The individual or group characteristics that marketing managers use to divide a total market into segments; common bases are
Market segmentation approach Market segmentation approach is the division of the total market into segments, with a marketing mix directed to one of the segments.
Segmentation basis Segmentation basis is the market can be segmented by the general categories of demographics, Geographic location, psychographics,
Marketing segmentation Marketing segmentation is the process of aggregating individuals or businesses along similar characteristics that pertain to the use, consumption, or benefits derived from a product or service.
Administrative segregation Administrative segregation— the close confinement of prisoners, separate from the main prisoner group, for purposes of control, safekeeping prevention ...
Segmented markets theory Segmented markets theory is a theory of term structure that sees markets for different-maturity bonds as completely separated and
De jure segregation De jure segregation is the separation of social groups by law.
De facto segregation De facto segregation is the separation of social groups in fact, although not by law. Housing patterns in North America often reflect de facto
Product-related segmentation Product-related segmentation is the dividing consumer markets into groups based on benefits sought by buyers, usage rates and loyalty levels.
Geographical segmentation Geographical segmentation is the dividing an overall market into homogeneous groups on the basis of their locations.
Definition
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