Marketing segmentation
Marketing segmentation is the process of aggregating individuals or businesses along similar characteristics that pertain to the use, consumption, or benefits derived from a product or service.
Category: E-Marketing, Marketing & Public Relations
More from this Section
- New product development
New product development refers to the development of original products, product improvements, ... - Product line pricing
Product line pricing refers to set the price steps between various products in a product ... - Audience turnover
Audience turnover is the average ratio of cumulative audience listening to the average ... - Marketing channel system
A marketing channel system is the particular set of marketing channels a firm employs, ... - Pricing method
Pricing method is a systematic procedure for determining prices on a regular basis; considers ...