Non price competition Non price competition is the emphasis on aspects other than price, such as quality, service, and promotion, to differentiate products in
Competition-Oriented Pricing Competition-Oriented Pricing is a pricing method whereby a firm sets prices on the basis of its competitor’s prices rather than its own costs
Open-competition law Open-competition law is a law for regulating insurance rates under which insurers are not required to file rates with the state insurance department but may be required to furnish rate schedules and
Repetition compulsion Repetition compulsion is the compulsion to repeat the same behaviour over and over again, the classic example being Lady Macbeth's hand washing.
Market partitioning Market partitioning is the process of investigating the hierarchy of attributes consumers examine in choosing a brand if they use phased decision strategies.
Interstitials Interstitials are advertisements, often with video or animation, which pop up between changes on a web site.
Competitive points-of-parity Competitive points-of-parity are associations designed to overcome perceived weakness of the brand. A competitive point-of-parity may be required to ...
Competitive frame of reference Competitive frame of reference defines which other brands a brand competes with and therefore which brands should be the focus of competitive analysis.
Competitive Equality in Banking Act Competitive Equality in Banking Act is the legislation that authorized recapitalization of the Federal Savings and Loan Insurance
Competitive effects Competitive effects is the aspect of a merger or acquisition between two or more banks that will have an impact on inter-firm rivalry, either
Definition
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