Market partitioning

Market partitioning is the process of investigating the hierarchy of attributes consumers examine in choosing a brand if they use phased decision strategies.

Category: Marketing & Public Relations

Share it: CITE

Previous:
Computer Programming

Next:
Market-penetration index

Related Definitions

Money market accounts
Money market accounts mean deposits that earn interest rates very...
Market value
Market value pertaining to stocks, the price at which the...
Marketing intermediary
Marketing intermediary is an individual or organization in a marketing...
Marketing research process
Marketing research process are series of steps involved in marketing...
Market segmentation approach
Market segmentation approach is the division of the total market...

Recent Definitions

Marginal Rate of Substitution (MRS) Marginal Rate of Substitution (MRS) typically examines the link between...

Industry Life Cycle Industry Life Cycle represents the life rotations of a corporation...

Grant Deed Grant Deed is a legally binding contract that transfers ownership...

Tortfeasor Tortfeasor is the individual or business whose wrongdoings have resulted...

Convenience Fee When a buyer makes an online payment, a vendor or...

Brand Personality Brand Personality is a set of innate characteristics and behavioral...

Categories

twitter	facebook
linkedin	google
instagram	youtube
tumblr	tagged
stumbleupon	myspace

Market partitioning

Related Definitions

Recent Definitions

Newsletter Subscription