The-definition.com

Definition

Adoption curve

Adoption curve is the representation of the adoption process, consisting of five decision making steps consumers go through before buying goods or services:

(1)unawareness

(2)awareness

(3)interest

(4)evaluation, and

(5)trial.

Share it:  Cite

More from this Section

  • Memory encoding
    Memory encoding describes how and where information gets into memory. ...
  • Performance quality
    Performance quality is the level at which the product’s primary characteristics operate. ...
  • Syndication
    Syndication in broadcasting, a program carrying on selected stations that may or may not ...
  • Adoption barriers
    Adoption barriers is the sociologies, cultural, technological, legal, and political issues ...
  • By-product pricing
    By-product pricing refers to set a price for by-products to make the main product’s ...