The-definition.com

Definition

Adoption curve

Adoption curve is the representation of the adoption process, consisting of five decision making steps consumers go through before buying goods or services:

(1)unawareness

(2)awareness

(3)interest

(4)evaluation, and

(5)trial.

Share it:  Cite

More from this Section

  • Market approach
    Market approach is a method of price determination that recognized that variables in the ...
  • Integrated logistics management
    Integrated logistics management refers to the logistic concept that emphasizes teamwork- ...
  • Brand audit
    Brand audit is a consumer-focused exercise that involves a series of procedures to assess ...
  • Government market
    Governmental units – federal, state, and local – that purchase or rent goods and services ...
  • Pre approach
    Pre approach is the second step in the sales process where the salesperson researches ...