Adoption process
Adoption process can be defined as the mental process through which an individual passes from first learning about an innovation to final adoption, and adoption as the decision by an individual to become a regular user of the product.
Category: Marketing & Public Relations
Previous: ← New product
More from this Section
- Product image
A product image is the way consumers perceive and actual or potential product. ... - Integrated logistics systems (ILS)
Integrated logistics systems (ILS) include materials management, material flow systems, ... - Superstore
Superstore is a very large store traditionally aimed at meeting consumers’ total needs ... - Prospecting
Prospecting is the selling process in which a salesperson or company identifies qualified ... - Total customer benefit
Total customer benefit is the perceived monetary value of the bundle of economic, functional, ...