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Definition

Benefit segmentation

Benefit segmentation is a powerful form of segmentation refers to dividing the market into segments according to the different benefits that they seek from a product. Benefit segmentation requires finding the major benefits people look for in a product class, the kinds of people who look for each benefit, and the major brands that deliver each benefit.


Benefit segmentation is a variable in behavioral segmentation where markets form groups of consumers based on the benefits they desire from the product.

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