Supply Chain Management

Supply chain management is the coordination of the flow of all information, money, and material that moves through a product’s supply chain. The more efficiently an organization can manage its supply chain, the more effectively its entire business model will perform.

In marketing, managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers are known as Supply chain management.

Supply chain management— A cross-functional approach to procuring, producing, and delivering products and services to customers. 

Supply chain management is the behind the scenes coordination of the distribution channel to deliver products efficiently to customers. This process is also called integrated logistics.

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