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Definition

Brick and mortar

The physical presence of an organization or business in a building or other structure is referred to as Brick and Mortar. These businesses provide face-to-face experiences to their consumers or customers.

Usually, these types of businesses conduct their activities by owning or renting retail shops, industrial manufacturing facilities, or warehouses. Outlets like coffee shops, grocery stores, bank branches, apparel stores etc. are some of the more appropriate examples of brick-and-mortar businesses.

This concept is typically used to contrast with an internet-only presence. Such as online shops, which lack a physical presence where customers may visit, speak with workers in person, touch and handle things, and buy from the business in person.

 

For example, an online business can grow until it decides to establish a physical location in a city. A physical business, on the other hand, can consolidate its location to focus on selling online.

 

Use of this Term in Sentences

  • Many brick-and-mortar stores have struggled to compete with online retailers.
  • In brick-and-mortar stores, customers can speak with staff and inquire about items or services.
  • Brick-and-mortar stores can provide the full shopping experience allowing customers to test a product such as a mobile phone, video game, or laptop.
  • When a buyer makes a purchase at a brick-and-mortar store, they receive immediate gratification instead of having to wait for hours or days for the delivery.

 

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