Factors that increase the degree to which an industry is multi domestic include.
- The need for customized products to meet the tastes or preferences of local customers.
- Fragmentation of the industry, with many competitors in each national market.
- A lack of economies of scale in the functional activities of firms in the industry
- Distribution channels unique to each country.
- A low technological dependence of subsidiaries on R&D provided by the global firm.
Category: Management & Organization Studies
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