The-definition.com

Definition

Growth strategy

Growth strategy is a corporate strategy that’s used when an organization wants to expand the number of markets served or products offered, either through its current business or through new business. Organizations grow by using concentration, vertical integration, horizontal integration, or diversification.

Share it:  Cite

More from this Section

  • Horizontal boundaries
    Rules of communication, access, and protocol for dealing with different departments or ...
  • Concentric diversification
    A grand strategy that involves the operation of a second business that benefits from access ...
  • Planning
    Planning is a function of management that involves defining goals, establishing strategies ...
  • Reinforcers
    Consequences immediately following a behavior that increase the probability that the behavior ...
  • Philosophy of management
    Philosophy of management is a manager’s attitude about work and the people who perform ...