The-definition.com

Definition

Growth strategy

Growth strategy is a corporate strategy that’s used when an organization wants to expand the number of markets served or products offered, either through its current business or through new business. Organizations grow by using concentration, vertical integration, horizontal integration, or diversification.

Share it:  Cite

More from this Section

  • Leader’s vision
    An articulation of a simple criterion or characterization of what a leader sees the company ...
  • Social responsiveness
    A firm’s engaging in social actions in response to some popular social need, is called ...
  • Strategic positioning
    The way a business is designed and positioned to serve target markets. ...
  • Tangible assets
    Tangible assets are the easiest “resources” to identify and are often found on a firm’s ...
  • Value chain analysis
    A perspective in which business is seen as a chain of activities that transforms inputs ...