The-definition.com

Definition

Institutional advertising

Institutional advertising is the involves messages that promote of concepts, ideas, philosophies, or goodwill for industries, companies, organizations, or government entities.


Institutional advertising is advertising done to enhance a company’s public image rather than to sell a product.

 

Share it:  Cite

More from this Section

  • Supervisory management
    Supervisory management is the first-line management; includes positions such as supervisor, ...
  • Quality
    Quality as the ability of a product or service to reliably do what it’s supposed to ...
  • Budget
    A budget is a formal written statement of management’s plans for a specified future ...
  • Autocratic leadership
    Autocratic leadership is the management approach whereby leaders make decisions on their ...
  • Time utility
    Time utility is the availability of a good or service when customers want to purchase ...