The-definition.com

Definition

Point-of-purchase (POP) advertising

Point-of-purchase (POP) advertising is the displays or demonstrations that promote products when and where consumers buy them, such as in retail stores.

 

Share it:  Cite

More from this Section

  • Family brand
    Family brand name used to identify several different, but related, products. ...
  • Secondary market
    Secondary market is the collection of financial markets in which previously issued securities ...
  • Cross-functional team
    Cross-functional team is a team made up of members from different functions, such as production, ...
  • Serial e ntrepreneur
    Serial entrepreneur is the person who starts one business, runs it, and then starts and ...
  • Hyperinflation
    Hyperinflation is the economic situation characterized by soaring prices. ...