Location based marketing
Location based marketing means involves promotional offers that are pushed to mobile devices and customized based on the user’s physical location.
Category: E-Marketing, Marketing & Public Relations
More from this Section
- Personality in Marketing
Personality refers to the unique psychological characteristics that distinguish a person ... - Channel conflict
Channel conflict refers to a disagreement among marketing channel members on goals, roles, ... - Licensed product
Licensed product is one whose brand name has been licensed to other manufacturers that ... - Brand bonding
Brand bonding occurs when customers experience the company as delivering on its brand ... - Customer perceived value (CPV)
Customer perceived value (CPV) is difference between the prospective customer’s evaluation ...