The-definition.com

Definition

Marketing research process

Marketing research process are series of steps involved in marketing research: steps include problem definition, research design, data collection, data analysis, interpretation, and conclusions.

Share it:  Cite

More from this Section

  • The selling concept
    The selling concept holds that consumers and businesses, if lift alone, won’t buy enough ...
  • Allowances
    Allowances are the type of reduction from the list price. It also refers to promotional ...
  • Value network
    Value network is a system of partnerships and alliances that a firm creates to source, ...
  • Markup chain
    Markup chain is the sequence of markups used by firms at each level in a channel. ...
  • Exchange
    Exchange is the act of obtaining a desired object from someone by offering something in ...