The-definition.com

Definition

Marketing Managers

Marketing managers who determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profit or share of the market while ensuring the firm’s customers are satisfied. Oversee the product development or monitor trends that indicate the need for new products and services. A marketing manager also supervises and helps create the various advertising or merchandising sales campaigns the business uses to sell itself and its products.

Share it:  Cite

More from this Section

  • Quit
    Quit is a voluntary resignation from employment that is initiated by the employee. ...
  • Strategic Plan
    A strategic plan is the company’s plan for how it will match its internal strengths ...
  • Operating Synergy
    Operating synergy, which usually is referred to as economies of scale (decreases in per-unit ...
  • Pension plan
    Pension plan is an employer benefit plan funded through insurance, a trust, general assets ...
  • Employee Retirement Income Security Act (ERISA) of 1974
    Employee Retirement Income Security Act (ERISA) of 1974 means ERISA sets requirements ...