Mature industry strategies
Strategies used by firms competing in markets where the growth rate of that market from year to year has reached or is close to zero. Firms working with the nature industry strategies sell increasingly to experienced, repeat buyers who are now making choices among known alternatives.
Category: Management & Organization Studies
Previous: ← Growth industry strategies
Next: Declining industry →
More from this Section
- Theory Y
Theory Y is a positive view which assumes that employees are creative, enjoy work, seek ... - Threats
A threats is a major unfavorable situation in a firms environment. Threats are key impediments ... - Uncertainty
A situation in which a decision maker has neither certainty nor reasonable probability ... - Holding company structure
Structure in which the corporate entity is a broad collection of often unrelated business ... - Formal planning department
In the traditional approach, planning is done entirely by top-level mangers who often ...