Positioning

Positioning is a marketing strategy that refers arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.

Marketers plan positions that distinguish their products from competing brands and give them the greatest advantage in their target markets.

Positioning is the concept in which marketers attempt to establish their products in the minds of customers by communicating to buyers meaningful distinctions about the attributes, price, quality, or use of a good or service.