Marketing mix is one of the major concepts in modern marketing. After determining the marketing strategy, a company is ready to begin marketing mix.
Marketing mix is the set of controllable, tactical marketing tools that a firm uses to produce the response it wants in the target market; typically organized around the four Ps- product, price, promotion, and place (or distribution).
The marketing mix consists of everything the firm can do to influence the demand for its product.
Marketing mix is the blending the four elements of marketing strategy—product, distribution, promotion, and pricing—to satisfy chosen customer segments.
Marketing Mix is the combination of four elements – product, price, promotion, and distribution-used to satisfy the needs of the target market.