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Definition

Recession

Recession is a condition in which the total real GDP of an economy shrinks (usually, for at least two consecutive quarters).

A recession provides an opportunity for marketers to closely review how much and in what ways they are spending their money. In a recession, marketers must explore the upside of possibly increasing investments, get closer to customers, review budget allocations, put forth the most compelling value proposition, and fine-true brand and product offerings.


Recession is the cyclical economic contraction that lasts for six months or longer.


Recession is a period when aggregate output is declining.


Recession is a period or cycle in which the level of economic activity declines for at least six months.

Webster Dictionary Meaning

1. Recession
- The act of receding or withdrawing, as from a place, a claim, or a demand.
- The act of ceding back; restoration; repeated cession; as, the recession of conquered territory to its former sovereign.
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