Recession is a condition in which the total real GDP of an economy shrinks (usually, for at least two consecutive quarters).
A recession provides an opportunity for marketers to closely review how much and in what ways they are spending their money. In a recession, marketers must explore the upside of possibly increasing investments, get closer to customers, review budget allocations, put forth the most compelling value proposition, and fine-true brand and product offerings.
Recession is the cyclical economic contraction that lasts for six months or longer.
Recession is a period when aggregate output is declining.
Recession is a period or cycle in which the level of economic activity declines for at least six months.