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Definition

Strategic alliance

Strategic alliance is a partnership between an organization and a foreign company partner in which both share resources and knowledge in developing new products or building production facilities.

Definition 2.

Strategic alliance refers to a formal relationship, short of a merger or acquisition, between two companies, formed for the purpose of gaining synergies because in some aspect the two companies complement each other.


Strategic alliance is the partnership formed to create a competitive advantage for the businesses involved in international business, a business strategy in which a company finds a partner in the country where it wants to do business.

 

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