Partner relationship management (PRM)
Partner relationship management (PRM) refers to those activities that the firm undertakes to build mutually satisfying long-term relations with key partners such as suppliers, distributors, ad agencies, and marketing research suppliers.
Category: Marketing & Public Relations
Previous: ← Paid search
Next: Perceived value →
More from this Section
- Penetration
Penetration is the percentage of people within a defined universe that is physically able ... - Consumer-to-business (C-to-B) online marketing
Consumer-to-business (C-to-B) online marketing refers to online exchanges in which consumers ... - Total customer value
Total customer value is the perceived monetary value of the bundle of economic, functional, ... - Visitor
Visitor is a user who visits a site; however, this does not distinguish between one time ... - E-mail advertising
E-mail advertising is the least expensive type of online advertising, e-mail ads are generally ...