Partner relationship management (PRM)
Partner relationship management (PRM) refers to those activities that the firm undertakes to build mutually satisfying long-term relations with key partners such as suppliers, distributors, ad agencies, and marketing research suppliers.
Category: Marketing & Public Relations
Previous: ← Paid search
Next: Perceived value →
More from this Section
- Frequency discount
Frequency discount is a rate discount allowed an advertiser that purchases a specific ... - Market leader
Market leader is the firm in an industry with the largest market share. ... - Internal databases
Internal databases are electronic collections of consumer and market information obtained ... - Zoning ordinances
Zoning ordinances are city and county regulations defining the type of business activity ... - Microenvironment
Consists of the actors close to the company that affect its ability to serve its customers ...